Privacy policy

Last updated: July 14, 2026

Life Fuel Nutrition Inc., doing business as Better Than (“Better Than,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or make a purchase from getmybetter.com, communicate with us, sign up for marketing, or otherwise interact with our online services.

This Privacy Policy applies to information collected through getmybetter.com and related communications with Better Than. It does not apply to purchases made through Amazon, TikTok Shop, Faire, retail stores, or other third-party storefronts, which are governed by those parties’ respective privacy policies.

1. Personal Information We Collect

The personal information we collect depends on how you interact with us.

Contact and Account Information

We may collect information such as your:

• Name

• Email address

• Telephone number

• Billing address

• Shipping address

• Account login information, if you create an account

Order and Transaction Information

When you place or attempt to place an order, we may collect:

• Products viewed, added to your cart, purchased, or subscribed to

• Order history

• Shipping and delivery information

• Billing information

• Discount or promotional information

• Subscription selections and preferences

• Customer service requests and communications

Payment information is processed by Shopify, Shop Pay, and other authorized payment providers. Better Than generally does not directly store your complete payment card number or security code.

Marketing and Communication Information

We may collect:

• Email marketing preferences

• SMS marketing preferences

• Responses to promotions, surveys, giveaways, or forms

• Information you submit through pop-ups or landing pages

• Records of your communications with us

Telephone numbers submitted through an SMS marketing form, promotional page, or other express opt-in process may be used to send promotional text messages in accordance with the consent provided.

A telephone number entered during checkout is used for transactional purposes, such as order confirmations, shipping notifications, delivery updates, fraud prevention, or customer service, unless you separately and expressly opt in to marketing messages.

Consent to receive marketing text messages is not a condition of making a purchase.

Customer Service and Submitted Content

We may collect information you voluntarily provide when you:

• Contact customer service

• Submit a product review

• Participate in a promotion or giveaway

• Respond to a survey

• Submit photos, videos, comments, or other content

• Communicate with us through email, social media, or website forms

Please do not submit sensitive personal information through customer service messages or public reviews unless it is necessary to resolve your request.

Device and Website Usage Information

When you visit our website, we and our service providers may automatically collect information such as:

• IP address

• Browser type

• Device type

• Operating system

• General or approximate location based on IP address

• Referring and exit pages

• Pages and products viewed

• Links or buttons clicked

• Shopping cart activity

• Date and time of visits

• Website interactions

• Advertising identifiers

• Cookie and similar technology information

We may combine this information with other information we collect about you.

2. How We Collect Personal Information

We may collect personal information:

Directly From You

For example, when you:

• Make or attempt to make a purchase

• Create an account

• Enroll in a subscription

• Contact customer service

• Submit a form

• Sign up for email or SMS marketing

• Participate in a survey, promotion, giveaway, or review

• Communicate with us through social media

Automatically

We may automatically collect information when you visit or interact with our website through cookies, pixels, tags, web beacons, software development tools, and similar technologies.

From Service Providers and Business Partners

We may receive information from companies that help us operate our business, including:

• Shopify and Shop Pay

• Klaviyo

• Justuno

• Google Analytics

• Google Ads

• Meta and the Meta Pixel

• Seal Subscriptions

• Payment processors

• Shipping and fulfillment providers

• Fraud-prevention and security providers

• Customer support providers

• Advertising and analytics providers

• Social media platforms

Information received from these parties depends on the service, your settings, and the applicable provider’s privacy practices.

3. How We Use Personal Information

We may use personal information to:

Process and Fulfill Orders

This includes using information to:

• Process payments

• Confirm purchases

• Fulfill and ship orders

• Provide tracking and delivery updates

• Manage subscriptions

• Process refunds when approved

• Detect and prevent fraudulent transactions

Provide Customer Service

We may use information to:

• Respond to questions

• Investigate order or product issues

• Handle refund requests

• Communicate about subscriptions

• Resolve complaints

• Maintain records of customer interactions

Operate and Improve Our Website and Business

We may use information to:

• Maintain website functionality

• Remember your preferences

• Analyze website traffic and performance

• Understand how customers use our website

• Improve our products, services, and customer experience

• Test and develop new website features

• Measure the effectiveness of our content and campaigns

Communicate With You

We may send:

• Order confirmations

• Shipping and delivery notifications

• Subscription notices

• Account-related communications

• Customer service responses

• Changes to our policies or services

• Other transactional or administrative messages

Transactional messages are not promotional and may still be sent even if you opt out of marketing communications.

Send Marketing and Advertising

Where permitted and based on your choices, we may:

• Send promotional emails

• Send promotional SMS messages

• Provide product recommendations

• Notify you about promotions, launches, offers, or events

• Personalize website content

• Show advertisements that may be relevant to your interests

• Measure and improve our advertising campaigns

Protect Better Than and Others

We may use information to:

• Detect fraud, abuse, and security incidents

• Protect our website, customers, and business

• Enforce our terms and policies

• Establish or defend legal claims

• Comply with laws, regulations, court orders, and lawful government requests

Other Purposes

We may use personal information for another purpose disclosed to you when the information is collected or with your consent.

4. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand website activity, improve performance, and support advertising.

These technologies may include cookies, pixels, tags, local storage, web beacons, and similar tools.

Essential Cookies

These technologies are necessary for functions such as:

• Website security

• Shopping cart operation

• Checkout

• Payment processing

• Account access

• Order processing

• Fraud prevention

• Saving privacy preferences

Because these technologies are necessary for the website to function, they may not be available for opt-out in the same manner as nonessential cookies.

Analytics Cookies

Analytics technologies help us understand how visitors use our website, which pages are viewed, how customers navigate the site, and how the website performs.

We use services such as Google Analytics for these purposes.

Advertising and Personalization Cookies

Advertising technologies may help us:

• Measure advertising performance

• Understand whether advertisements lead to purchases

• Build or reach advertising audiences

• Show more relevant advertisements

• Recognize interactions across websites, services, browsers, or devices

We may use services such as Google Ads and the Meta Pixel for these purposes.

Depending on applicable law, some advertising activities may be considered the “sale,” “sharing,” or use of personal information for targeted advertising, even though Better Than does not exchange personal information for money in the traditional sense.

Managing Cookies

You may be able to manage nonessential cookies through the cookie banner or privacy settings available on our website. You can also adjust your browser settings to block or delete certain cookies.

Your selections may be browser- and device-specific. If you clear cookies, use another browser, or use another device, you may need to make your selections again.

Blocking certain cookies may affect website functionality or prevent some features from working properly.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may provide information to companies that perform services for us, such as:

• Ecommerce platform providers

• Payment processors

• Subscription-management providers

• Shipping carriers

• Warehouses and fulfillment providers

• Email and SMS service providers

• Marketing and advertising providers

• Analytics providers

• Website and technology providers

• Customer service providers

• Fraud-prevention and security providers

• Professional advisers

These providers may access personal information as reasonably necessary to perform services for us and are subject to their own contractual and legal responsibilities.

Advertising and Analytics Partners

We may disclose identifiers, device information, website activity, shopping activity, and related information to analytics, social media, and advertising partners.

These partners may use cookies or similar technologies to provide analytics, attribution, audience measurement, and advertising services. Where required, you may opt out through our website’s privacy controls.

Business and Promotional Partners

We may disclose information to a business partner when you participate in a jointly sponsored promotion, giveaway, or similar activity and the disclosure is described at the time of entry.

Legal and Compliance Recipients

We may disclose information when we reasonably believe it is necessary to:

• Comply with applicable law

• Respond to a subpoena, court order, or lawful request

• Investigate fraud or illegal activity

• Protect our legal rights

• Protect the safety or security of customers, employees, or others

• Enforce our agreements and policies

Business Transfers

We may disclose or transfer information as part of an actual or proposed merger, acquisition, investment, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.

At Your Direction

We may disclose information when you direct us to do so or otherwise provide your consent.

6. Third-Party Services

Our website relies on third-party platforms and services, including Shopify, Shop Pay, Klaviyo, Justuno, Google Analytics, Google Ads, Meta, and Seal Subscriptions.

These third parties may collect, use, and process information under their own privacy policies. Better Than does not control the privacy practices of third-party services.

Our website may also contain links to websites or services that we do not operate. We are not responsible for the content, security, or privacy practices of those third parties. We encourage you to review their policies before providing information.

7. Email and SMS Choices

Email Marketing

You may unsubscribe from promotional emails by using the unsubscribe link included in the email.

Even after unsubscribing from marketing emails, you may continue to receive transactional or administrative messages related to orders, subscriptions, customer service, security, or changes to our policies.

SMS Marketing

You may opt out of promotional SMS messages by replying STOP to a marketing message. You may receive a confirmation of your opt-out.

For assistance, reply HELP or contact orders@getmybetter.com.

Message frequency may vary. Message and data rates may apply.

Opting out of marketing texts will not prevent Better Than or its service providers from sending non-marketing messages that are necessary to provide requested services, including order, shipping, delivery, account, or customer service updates.

8. Your Privacy Rights

Depending on where you live and whether the applicable law applies to Better Than, you may have the right to:

• Request access to personal information we hold about you

• Request information about the categories and sources of personal information collected

• Request correction of inaccurate personal information

• Request deletion of personal information

• Request a portable copy of certain personal information

• Opt out of the sale or sharing of personal information

• Opt out of targeted advertising

• Limit certain uses of sensitive personal information

• Withdraw consent where processing is based on consent

• Appeal a decision regarding a privacy request

• Receive equal service and pricing without unlawful discrimination for exercising a privacy right

These rights are not absolute. Certain information may be exempt from a request, including information we must retain to complete a transaction, detect fraud, comply with legal obligations, resolve disputes, enforce agreements, or protect legal rights.

Submitting a Request

To submit a privacy request, contact:

orders@getmybetter.com

Please include “Privacy Request” in the subject line and describe the request you would like to make.

We may need to verify your identity before completing a request. Verification may require information such as your name, email address, shipping address, order number, or other details reasonably necessary to match you with our records.

We will use information provided for verification only to process and respond to the request.

Where permitted by law, an authorized agent may submit a request on your behalf. We may require documentation showing that the agent is authorized to act for you, and we may still need to verify your identity directly.

If we deny a request, you may have the right to appeal our decision by replying to our response or contacting orders@getmybetter.com with “Privacy Appeal” in the subject line.

Opting Out of Sale, Sharing, or Targeted Advertising

Better Than does not sell personal information for money in the traditional sense. However, certain advertising and analytics activities involving cookies, pixels, or similar technologies may be defined as “selling,” “sharing,” or targeted advertising under applicable privacy laws.

Where required, you may exercise an opt-out through the “Your Privacy Choices,” “Do Not Sell or Share My Personal Information,” or similar link available in the website footer or privacy settings.

We will also process legally recognized browser-based opt-out preference signals where required by applicable law and supported by our systems.

9. California Privacy Notice

This section supplements the rest of this Privacy Policy for California residents. It applies only to the extent the California Consumer Privacy Act, as amended, applies to Better Than.

During the preceding 12 months, we may have collected the following categories of personal information:

• Identifiers, such as name, email address, telephone number, IP address, account information, and shipping or billing address

• Customer records, such as contact, payment, and transaction information

• Commercial information, such as products viewed, purchased, added to a cart, or subscribed to

• Internet or electronic network activity, such as browsing, search, website interaction, device, and advertising information

• Approximate geolocation information derived from an IP address

• Audio, electronic, visual, or similar information submitted through customer service, reviews, social media, or promotions

• Inferences regarding preferences or interests derived from shopping and website activity

• Sensitive personal information, such as account credentials or payment information, when necessary to process transactions and maintain accounts

We collect these categories from the sources described in this Policy and use them for the business and commercial purposes described above.

We may disclose these categories to service providers, contractors, advertising and analytics partners, professional advisers, government authorities, and business transaction recipients as described in this Policy.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Better Than does not use or disclose sensitive personal information for purposes that require a right to limit under California law, except as necessary and permitted to provide requested products and services, process payments, maintain accounts, prevent fraud, and protect security.

California residents may have the right to know, access, correct, delete, and obtain information about personal information collected, used, disclosed, sold, or shared. They may also have the right to opt out of sale or sharing and to be free from unlawful discrimination for exercising their rights.

Requests may be submitted using the methods described in the “Your Privacy Rights” section.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:

• Complete transactions

• Maintain customer and subscription records

• Provide customer service

• Meet tax, accounting, and legal obligations

• Prevent fraud

• Resolve disputes

• Enforce agreements

• Protect our legal rights

The retention period depends on the type of information, why it was collected, legal requirements, and our operational needs.

When information is no longer reasonably necessary, we may delete it, deidentify it, or retain it in accordance with applicable law.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, transmission method, or storage system can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of account credentials and for using appropriate caution when communicating information online.

12. Children’s Privacy

Our website is intended for a general adult audience and is not directed to children under 13.

We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, contact orders@getmybetter.com so we can review and, where appropriate, delete the information.

13. United States Operations

Better Than currently sells and ships products only within the United States. Our website and services are intended for customers located in the United States.

Personal information may be processed or stored in the United States and other locations where our service providers operate, subject to applicable contractual and legal protections.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or legal obligations.

When we update it, we will post the revised policy on our website and update the “Last updated” date. Where required by law, we may provide additional notice of material changes.

15. Contact Us

For questions, concerns, or privacy requests, contact:

Life Fuel Nutrition Inc.
DBA Better Than
Email: orders@getmybetter.com
Website: getmybetter.com